Massive Corporation →
Our working motivation is based on the simple premise that we are a massive corporation, and we must continue to be both massive and corporate.
Our goal is to make sure corporateness is woven into the fabric of our company - into all our processes, into day-to-day business practices, creating a mindset within every employee and manager that will allow them to consciously think about corporate massiveness in everything that they do. No other organization can outperform us at what we do best: being not just another massive corporation, but the one and only Massive Corporation.
Given the common perception of large corporations as heartless, cold and power-hungry, we recognize the importance of a more likeable image. Through extensive market research, surveys and comparison-testing, we have determined the most effective way to affect public perception of a “kindler, gentler” conglomerate is through the use of cats. Hence, the development of our Feline division.
